Planning and investment
Understand different website models, realistic costs and how to choose the right scope for your business.
Website advice, without the jargon
Make better decisions about your website
Straightforward guides for small-business owners who want to understand what makes a website useful, visible and worth investing in.
What you will find here
Useful context before you spend money
I write about the decisions that most often affect website results: what to build, how to improve it and where common advice needs a little more nuance.
Search and content
Learn the SEO foundations that help the right people find your website and understand what you offer.
Speed and reliability
See why performance matters, what commonly slows websites down and which improvements are worth prioritising.
Latest resources
Practical website guides
Each article is written to help you make a clearer decision or take a useful next step.
Website Planning
Small Business Website Costs in the UK
Understand what affects small-business website costs, what a quote should include and how subscriptions compare with one-off builds.
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Website Planning
What Should a Small Business Website Include?
A practical checklist of the pages, content, trust signals and technical foundations a useful small-business website should include.
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Website Strategy
Choosing the Right Small Business Website
Compare brochure, lead-generation and ecommerce websites, with a practical checklist for choosing the right option for your small business.
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SEO
SEO Basics for Small Businesses
A practical small-business SEO guide covering technical foundations, search intent, local visibility, useful content and realistic expectations.
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Website Strategy
Website Subscription vs One-off Build
Compare website subscriptions and one-off builds, including cost, ownership, support and flexibility, to choose the right model for your business.
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Performance
Why Website Speed Matters for Small Businesses
Learn how website speed affects customers and search, what Core Web Vitals measure, and which performance fixes to prioritise first.
Read guideNeed advice about your own site?
Get a useful starting point
Articles can explain the principles, but your website has its own audience, constraints and priorities. I can review it and point out the clearest opportunities.
Free website review
- Personal feedback within 48 hours
- Clear, prioritised observations
- No obligation to buy anything